Work Experience

Garmin, May 2022 - Present                                                                                                                  Olathe, KS Senior Copywriter

·      Create marketing campaigns for many of our outdoor and marine products including the Xero C1 Pro Chronograph, inReach Messenger Plus, Xero L60i Laser rangefinder, and GPSMAP 16X3 chartplotter.

·      Write all the customer experience deliverables for products including, fēnix and epix smartwatches, Force trolling motors, GPSMAP 9000 chartplotters, and more.

·      Build processes and develop strategies to meet product marketing goals by working closely with our team of engineers, designers, and developers.

Oneupweb, January 2017 - February 2022                                                                                    Traverse City, MI

Content Marketing and SEO Project Manager

·       Managed an average $200,000 marketing budget for five clients which increased organic traffic 20% YoY on average.

·       Collaborated with the video team to produce and write brand videos.

·       Set up client-facing monthly reports in Google Data Studio to measure success and track KPIs to adjust strategy.

·       Developed content calendars for two of my clients which drove an average 44% YoY increase in organic sessions.

Freelance Writer, March 2015 - Present

·       Author of the ongoing storytelling series with KÜHL clothing that focuses on creatives and entrepreneurs.

·       Created the website greatlakesspearfishing.com to promote ethical and responsible spearfishing following the new game fish laws and regulations in Michigan.

·       Wrote feature stories for Traverse Magazine with a focus on adventure, lifestyle and the outdoors.

·       Created content for Hagerty Media chronicling my adventures in my 1970 International Scout.

·       Wrote and shot a photo essay for Overland Journal about my road trip through South America with my dad.

Farms, January 2007 - June 2018                                                                    

While rigorous physical labor or 16-hour workdays might not be a requirement for this job, I believe my time spent weeding garden beds, problem-solving in the rain, or sweating buckets on a tractor seat is valuable work experience, no matter what you do.

Loma Farm | 2016 – 2018 | Extra Fancy Organic Vegetable Farm | Traverse City, MI

True Vine Foundation | 2014 – 2016 | 1,000 Acre Hobby Farm | Eutaw, AL

9 Bean Rows | 2010 – 2014 | Organic Vegetable Farm and Bakery | Suttons Bay, MI

EDUCATION

Montana State University; Bozeman, MT — English

University of Colorado; Boulder, CO — Geography

Northwestern Michigan University; Traverse City, MI — Aviation

Lake Forest High School; Lake Forest, IL

ADDITIONAL INFORMATION

·   Studio Manager at Lou Pottery Ceramics

·   Private Pilot’s License

·   Rotary International Foreign Exchange Student (Chile)

·   Advanced Freedive Certified