More work samples from Garmin. My role in each of these is the same. We start at the beginning with an idea, sell that idea to internal stakeholders, and then we deliver. Garmin does all of their marketing in-house so I’m grateful to work with so many talented minds and to have a role in every step of the process.

XERO BALLISTICS CHRONOGRAPH

Business Segment
Garmin Outdoor

Product
Ballistics Chronograph

Problem
When C1 Pro chronograph launched, there were no other products like it on the market. This device rewrote the playbook when it comes to measuring projectile velocity. It’s easier, more reliable, and accurate. My job was to make sure our customers knew exactly how Garmin did this and why it mattered.

Solution
Create an educational marketing campaign that leverages this groundbreaking technology with a content framework that supports the new features, ideas, and terminology.

My Role

  • Campaign conception and execution

  • Design direction

  • CX/UX deliverables

    • Product pages

    • Emails

    • Social Media

    • Merchandising

  • Video script

  • On-site production logistics

THE OBSESSION

From the bow stand to the open fields — hunters are a diverse group, and they can smell a fake from a mile away.

This campaign looks directly into the soul of a hunter and reminds them that no matter what or where they hunt, it’s the obsession they all have in common.

Garmin gets it, and we also have the gear they can trust in the moment of truth. This commercial ran as a TV spot on the Sportman’s Channel.

Business Segment
Garmin Outdoor

Product
Hunting Awareness Campaign

Problem
Garmin makes a lot of different hunting products for different audiences.

Solution
Unite each audience segment with a brand anthem to remind them that Garmin gets it, and makes the technology they need for the pursuit.

My Role

  • Campaign conception and execution

  • Design direction

  • CX/UX deliverables

    • Emails

    • Social Media

    • Merchandising

  • Video script

  • On-site production logistics

FORCE CURRENT TROLLING MOTOR

Garmin’s legendary trolling motors, now available on kayaks. The highly anticipated kayak trolling motor came with its own set of challenges. From production logistics, engineering headaches and beyond.

Business Segment
Garmin Marine

Product
Kayak Trolling Motor

Problem
Garmin releases a new kayak trolling motor at a premium price point. We needed to educate our audience on the unique features compared to our competitors to justify the price.

Solution
Build a marketing campaign and content strategy around the features unique to the Garmin marine ecosystem to justify the premium price — chartplotter integration, wearable integration, wireless steering and throttle. Emphasize rugged durability and technology that “just works” backed by the legacy of our boat trolling motors.

My Role

  • Campaign conception and execution

  • Design direction

  • CX/UX deliverables

    • Emails

    • Social Media

    • Merchandising

  • Video script

  • On-site production logistics

VENU X1 SMARTWATCH

Our thinnest smartwatch with our biggest display. Bold claims from Garmin, this watch had large shoes to fill and we were up to the task.

Business Segment
Garmin Fitness

Product
Fitness Smartwatch

Problem
Customers wanted something smaller and lighter but didn’t want to sacrifice screen size.

Solution
Create a smartwatch that solves all of those problems. Position it as a premium product and carry over some of the popular features from other smartwatch lines.

My Role

  • Campaign conception and execution

  • Design direction

  • CX/UX deliverables

    • Emails

    • Social Media

    • Merchandising

  • Video script

  • On-site production logistics

ZŪMO XT3 MOTORCYCLE NAVIGATOR

Business Segment
Garmin Automotive

Product
Motorcycle GPS Navigator

Problem
The zūmo XT3 navigator was historically marketed towards adventure motorcycle riders. Since the Tread series of off-road navigators is capturing that market, we needed to reposition zūmo XT3 as more on-road/touring focused. With a new and smaller device offering and the new track riding features, we were also going after the racing and track riding market.

Solution
Build a campaign around the types of riders who use this device and where they ride. Emphasize location, talent, and lean into the legacy of zūmo XT2.

My Role

  • Campaign conception and execution

  • Design direction

  • CX/UX deliverables

    • Product page

    • Emails

    • Social Media

    • Merchandising

  • Video script

  • On-site production logistics